Jani-King Launches new Franchise Recruitment Manual

Global contract cleaning company and "King of Clean" Jani-King claims the franchising industry has its own dirty linen in the shape of its practices for recruiting new franchisees. Companies who concentrate on quantity rather than quality are not only costing themselves dearly, but potentially putting the reputation of the whole industry at risk.

To prove its clean credentials, Jani-King has developed a new franchisee recruitment process and documented it in a recruitment manual which it launched to leading figures in the industry at a luncheon at Claridge's on Tuesday 4th September. Attendees were briefed by Paul Haworth, Managing Director of Jani-King (UK), before enjoying a 5-course Gordon Ramsey lunch and an in-depth roundtable discussion covering related topics.

Jani-King believes its new process will improve the quality of the franchisees it recruits. It has identified two sets of people it intends to weed out at an early stage: "Time Wasters" who dream of owning their own business but are not prepared to put in the time and effort required to make it a success; and "No-Hopers" who don't have the right characteristics to succeed in the demanding world of entrepreneurship, but think they can buy their way to success just by acquiring a franchise.

Jani-King's process takes prospective franchise business owners through a journey of self analysis which considers personal characteristics and attributes as well as lifestyle considerations. According to Jani-King's Managing Director Paul Haworth, "Franchisees who don't have the right business skills and fall down on customer service can cost companies dearly. They can undermine brands which have cost millions to build and even give the whole industry a bad name."

Haworth concludes "We are very excited about our new recruitment process as we believe it will lead to the selection of more individuals with the attributes and determination to succeed in our business. It also demonstrates the seriousness with which we regard the Jani-King brand image and corporate reputation. We wait to see how long it will be before other franchisors follow suit."